Hommey Fitzroy
Set amongst the bustling activity of Fitzroy’s iconic Smith Street, the first northside location for Australian homewares label, Hommey, offers an immersive retail experience dedicated to curating comfort for the home. Warm timbers, lush carpeting, and soft curves create a cosy yet playful atmosphere, balanced by subtle textures and glossy finishes that complement the brand’s bold, textile driven offering.
Visitors are met with a trio of interior volumes, gently separated by permeable display ‘portals.’ Crafted details and a sculpted approach to form echo the brand’s commitment to craftsmanship and innovation. Rounded display tables and furniture items soften the store’s rectilinear arrangement, while gently referencing the scalloped expression of the building façade.