July Chadstone
Blending nostalgia, sophistication and a sense of adventure, July Chadstone transports customers into the alluring world of travel. A discovery-led plan, combining architectural gestures and a mid-century inspired material palette, crafts a sense of ‘romantic escapism’ – a representation of the Australian luggage label’s refined yet playful spirit.
Driven by Chadstone’s identity as a cultural hub and fashion capital, bright red and pale blue hues derived from 1960s flight attendant uniforms and the plush interiors of first-class cabins, define and anchor key moments.
Completed
October 2024
Size
88m2
Location
Malvern East, VIC
Collaborators
Elton Group, Kustom Timber
Build
Trust Projects
Photography
Cieran Murphy