July Fortitude Valley
Nested amongst the distinctive, tropical vernacular of Fortitude Valley’s James Street precinct, July captures the special feeling of being on holiday – immersive, relaxed, light-filled, and memorable. A sense of ‘nostalgic escapism’ is pursued through a discovery-led plan, mid-century inspired material palette and verdant planting, crafting an oasis for the customer.
Thoughtful joinery details combine mosaic tiling, green velvet linings, linoleum inlays, burled timber accents and cork panelling – a reflection of the luxury and nostalgia of travel. A dramatic change in volume and illuminated, gridded ceiling entices customers to explore the depths of the store, where circular seating with lush landscaping offers a purposeful moment of respite.