Stylecraft
Set within a revitalised mid century tower on Collins Street, Stylecraft Melbourne, designed in collaboration with PTID, unfolds as a layered and immersive showroom for the Australian furniture and lighting brand. A restrained palette of natural materials establishes a calm, enduring backdrop, allowing furniture and objects to take focus.
Organised across multiple levels, the space is conceived as a series of vignette settings that balance residential intimacy with gallery like clarity. A central stair anchors the experience, while a stepped timber ceiling introduces rhythm and human scale against the building’s structural grid. A ribbon of pink LED lighting threads through the interior, subtly animating the architecture and extending the brand’s identity into the street.